By CHRIS COSTELLOWASHINGTON (AP) For the first time in three years, NBA players are getting a lot more involved on social media, as Twitter has become the go-to place for many fans.
And the NBA has become a big draw for fans as well, with NBA commissioner Adam Silver’s recent proclamation that he wants players to use the social network to express their thoughts, share news and promote the league’s programs.
The NBA’s tweeters are taking notice.
In February, Twitter released a survey of NBA players showing they are spending more time on social networks than they did a year ago.
But the league has continued to make social media the center of its marketing strategy.
The league has promoted Twitter during games, tweeted about the league at halftime and launched an app in the fall to help fans find the right game-day seats.